Dead Beat Beautiful rose in 2007 out of the 10 year-old friendship between Jesper Vesterager and Andreas Normann. They have been playing together in a number of bands since they met in 1998. But in Dead Beat Beautiful they are heard and seen in their true element. Their indie-rock music is to the bone, intense and real.

We finally pitched their song “Questions” for a campaign from the ‘Ministerie van Verkeer en Waterstaat’ (Ministry of Transport, Public Works and Water Management). This viral campaign promotes and raises awareness on riding your bike with lights on. We really feel that we found the right fit for the spot and are very happy with the end result.